In March, Brian Kolb joined the EVG team as Global Executive Vice President of Licensing. Now, EVG is excited to announce the launch of a new service offering helmed by Brian: Licensing.
EVG offers a robust portfolio of content solutions for owned and paid media, everything from website audits and strategies to localization and social media management. With the addition of licensing to our portfolio, we can assist our clients with earned media.
Why Licensing Now?
Building trust between brands and their audience is the core of EVG’s approach to content marketing. And licensing is a proven way for brands to showcase their excellence in a way consumers trust and appreciate.
EVG CEO, Brice Bay, explains it this way:
With so much content out there, we see a need to develop in-depth ways of showcasing brands that are doing things well. Our mission with this licensing service is to promote and build trust for brands, which results in the creation of new revenue streams for both content buyers and publishers.
Kolb brings expertise in licensing to this venture. He works with content buyers and publishers to build relationships that increase revenue potential for both of them. EVG brings expertise in content marketing and the ability to build global teams, develop streamlined processes and provide outstanding customer service.
Licensing Benefits Content Buyers
Content buyers understand the need to find credible and creative ways to highlight their brand’s products and services. “Having a trusted publisher endorse your brand strengthens your brand’s equity,” says Kolb. EVG makes it easy for you to leverage the publisher’s clout and copyright by doing all the necessary work to secure the rights so you can focus on what you do best. EVG’s team negotiates the contracts and delivers a ready-to-use licensing solution.
Licensing Benefits Publishers, Too
Publishers also see immediate benefits when they begin licensing. Kolb explains:
Publishers see revenue increase by licensing their accolades, awards or intellectual property to brands they recognize and trust. Simultaneously, publishers augment their brand value by the increased exposure and recognition they gain from each licensed brand.
EVG’s team serves as a stress-free liaison between brands and publishers ensuring both parties have a turn-key solution. From negotiating agreements to providing web-ready badges, EVG makes it simple.
Ready to learn more about how licensing can help your brand? Email Brian today, and learn how EVG can make licensing work for you.