EnVeritas Group to Host Higher Education Lab at Content Marketing World

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Members of the EnVeritas Group team will host a workshop at Content Marketing World 2015 aimed at arming higher education professionals with the necessary tools to utilize digital marketing more effectively. Content marketing is becoming more and more critical in giving colleges and universities the ability
to retain students, increase admissions, develop stronger relationships with alumni and achieve other objectives to move their mission forward.

Aubrae Wagner, Kathleen Gossman and Joey Hall will offer insights from their experience working with higher education clients. Attendees will learn the following during the workshop.

  • Website and Social Media Audit: A look at website and social media content, SEO factors, URLs and the critical factors of user experience that influence online success for higher education.
  • Strategy: How to use the audit findings to develop strategies that enable higher education marketers to achieve their defined goals for the website and social media channels.
  • Promotion: How to use the tools of social media, blogging, videos and student-generated content to communicate to target audiences effectively and drive measurable results.
  • Management: A look at higher education-specific issues and challenges that impact success and proven strategies to resolve internal and external issues without alienating your stakeholders.

To register for the event, follow this link to Content Marketing World. If you would like to get in touch with the EVG team before the event, email us at [email protected].

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