At EnVeritas Group, we are honored that our CEO Brice Bay has been invited to speak at two major content marketing events that will happen in London at the end of this month. On February 29, Bay has been invited to discuss multilingual content marketing at the largest publishing event in Europe: Publishing Expo. We will participate in a panel discussion, hosted by Adobe, “Brands as Publisher, Publisher as Brands.” We are excited to have the opportunity to share our vision of multilingual content marketing, along with best practices and new ideas.
EnVeritas Group has been creating content for brands and publishers around the world for more than 12 years now. We believe that original content ensures that a website is a lot more interesting and can convert users into readers, buyers and regular visitors. We have seen that creating quality and well optimized, original content is an ideal way to convey messages and ideas online. There is no doubt that the publishing industry is going digital and we are glad to bring our digital focus and experience to the new paradigm.
Digital content marketing is a very powerful tactic for brands and publishers to convey strategic messages globally using various digital platforms. Europe is comprised of many peoples using multiple languages, so this is a challenge for many and a great opportunity for smart and innovative marketers.
After Publishing Expo, we have been invited to speak at the offices of Ebay and PayPal in Richmond, Greater London on March 1. We will discuss localization and multilingual content marketing best practices and share ideas and tips.
Poor translation and content scraping is not acceptable anymore. These practices can hurt your brand more than anything else. Search engine algorithms are now focusing on ranking original, timely and relevant content. It is a very exiting time for our company and we are very honored to be invited by publishing industry leaders to share our views on original multilingual content creation for digital channels.
If you are in London, we invite you to visit us at booth M5 at the Publishing Expo in Earl’s Court on February 28 and 29. This event will also be held with the Online Advertising and Affiliate Expo. If you have some time, you may also want to check out the program for Content Strategy Applied 2012, organized at the offices of Ebay and PayPal in Richmond. Last year’s conference was one of the best we attended, with many leading content strategists in attendance. Our experiences there were invaluable and we look forward to reconnecting with the same crowd in London this year.
Vice President content projects Europe