OBJECTIVE
- Sofitel needed a partner to create, optimize, localize and manage content on their hotel websites
- Craft content to make it appeal to target markets’ unique lifestyles and interests
- Increase natural search rankings
SOLUTION
- Develop and implement content marketing strategy
- EVG’s London team researched guest profiles, unique selling positions, and how to better to communicate the luxury hotel experience
- Copy is crafted for maximum natural search
- All copy localized in up to ten languages using two-tier, native speaker process
RESULTS
- Sofitel is able to outsource complicated content project that would have required massive coordination and management to one convenient and cost-effective resource
- New content is consistent in brand tone and style
- Multicultural search engine optimization drives more website traffic and increases conversions


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