Content Marketing Case Study: Sofitel

OBJECTIVE

• Sofitel needed a partner to create, optimize, localize and manage content on their hotel websites
• Craft content to make it appeal to target markets’ unique lifestyles and interests
• Increase natural search rankings

SOLUTION

• Develop and implement content marketing strategy
• EVG’s London team researched guest profiles, unique selling positions, and how to better to communicate the luxury hotel experience
• Copy is crafted for maximum natural search
• All copy localized in up to ten languages using two-tier, native speaker process

RESULTS

• Sofitel is able to outsource complicated content project that would have required massive coordination and management to one convenient and cost-effective resource
• New content is consistent in brand tone and style
• Multicultural search engine optimization drives more website traffic and increases conversions