sofitel

OBJECTIVE

  • Sofitel needed a partner to create, optimize, localize and manage content on their hotel websites
  • Craft content to make it appeal to target markets’ unique lifestyles and interests
  • Increase natural search rankings

SOLUTION

  • Develop and implement content marketing strategy
  • EVG’s London team researched guest profiles, unique selling positions, and how to better to communicate the luxury hotel experience
  • Copy is crafted for maximum natural search
  • All copy localized in up to ten languages using two-tier, native speaker process

RESULTS

  • Sofitel is able to outsource complicated content project that would have required massive coordination and management to one convenient and cost-effective resource
  • New content is consistent in brand tone and style
  • Multicultural search engine optimization drives more website traffic and increases conversions
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