If you think you will be able to create web copy for your site by yourself, you’re not alone. Lots of webmasters think the same thing. It usually doesn’t take long before they realize that finding an agency or expert on SEO, article writing and content marketing to be the better choice.
It’s Harder than It Looks
Most people look at the web copy posted on other sites and decide that it doesn’t look like anything special—they should be able to write something just as good. It isn’t until they post it to their website and start watching the search engine rankings that they realize they’ve done something wrong. Creating content for websites is one of those things that look easier than it really is. Skilled article creators have studied the trends and search engine guidelines and have created a formula that allows them to write articles, blog posts and web content that manages to fit into the parameters set by major search engines like Google, while also being interesting to read. It takes time and practice to develop such a skill.
Creating Content Can Be Time Consuming
Until you start to fill your website with content, it’s difficult to understand just how much information you need to come up with. You have pages and pages that will need to be written. Even after you’ve compiled the content you’re going to put on your website and it’s ready to go live, there will be more writing to do. You’re going to have to come up with blog posts, case studies, articles, and other types of fresh content. This will be in addition to all the other demands your business creates in regard to time and energy. Experienced content writers can write quickly, not to mention that the only thing they have to worry about is crafting good content. And hiring an agency with a network of writers can help to alleviate the concerns of not having enough resources.
Choosing the Best Content Writer or Agency for the Job
There are lots of content writers and agencies in the world. You want to take your time and consider all of your options and choose who is best for you, whether it be through freelance writers or through a content marketing company. Qualities you’re looking for include:
- Strong communication skills
- Plenty of experience
- A strong understanding of your particular industry/niche
- Ability to work closely with you to create a content marketing strategy
- Good organizational and time management skills
- Willing to customize the content they create to suit your unique needs
- Understanding of how to work within the parameters set by Google Penguin and Panda programs
Selecting a good, reliable content writer or content marketing firm (depending on the amount of work that needs to be done) leaves you free to handle other important aspects of your business.
Mark Long – Guest Blogger & SEO Writing Specialist – FrequenWeb – Quality SEO Article Writing Company