Writing Tips and Tricks

Writing for Confusion: How to Avoid It and Improve Clarity in Your Writing

The other day, I was part of a conversation where a friend used the phrase “writing for confusion” to describe

Destination Content: How to Write it Best

At the beginning of January, I decided that I’d like to be a runner. Running is something I’ve never been

Should A Marketing Agency Care About Writing Great Content? (Yes!)

Recently, a coworker shared this really interesting video by Marcus Sheridan in which he discusses “Why Most SEO Companies Are

Choose Your Own Adventure: Five Ways to Multiclass as a Writer

You’ve decided to embark on the quest of a writer. There are many writers in the world, but none are

Strike the Right Balance in Content Marketing – Tips from Jerry Seinfeld

Jerry Seinfeld recently did an interview with The New York Times, and he had some important points about balance in

Important Content Writing Skill: How to Self-Edit

I know what you’re thinking: But everything I say is so important! When you’re facing a word count, it can

Gender-Inclusive and Neutral Language in Content

You might not think a lot about the pronouns you use when creating blog posts, but that’s a mistake. Using

Don’t Make It Too Salty: Balancing Writing Style and Professionalism in Content

When you’re working on content for your company’s blog, it’s important to appeal to readers. Thus, most company blogs go

But Is It True? Fact-Checking Your Content Before Hitting “Publish”

With all the hullabaloo about “fake news,” it’s more important than ever for publishers of online content to ensure that