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Racing the Dalai Lama: Introducing your Boss to Social Media

Racing the Dalai Lama: Introducing your Boss to Social Media

When the Dalai Lama hits the social media scene before your corporate social media strategy is in place, know this:

The Importance of Search Engine Optimization

The Importance of Search Engine Optimization

This week, my colleagues Aubrae and Katie are exchanging valuable information with other leaders in the search engine marketing/ search

Global Google and My Google Beach Towel

Global Google and My Google Beach Towel

I too am an avid Googler. Both in the office and out. In fact, it’s never more evident than in

How to Get Quality Links for Your Business

How to Get Quality Links for Your Business

I got an email the other day from a company asking us to do a three-way link exchange. Although I

YouTube to Market your Business

YouTube to Market your Business

Looking to promote your business via social media? YouTube is a cheap (hey, there’s no cost for placement and a

Google’s Solution to Duplicate Content Sparks Debate at SES London

Google’s Solution to Duplicate Content Sparks Debate at SES London

Google’s February 12th announcement of the new ‘rel=“canonical”’ tag as a simple solution to duplicate content woes sparked heated debate

What’s All This Fuss About Twitter?

What’s All This Fuss About Twitter?

Did you know that twitter is becoming so popular that companies are outsourcing for a ‘twit’? What is our world

Black Hat SEO: Avoid Making Costly Mistakes

Black Hat SEO: Avoid Making Costly Mistakes

Back in the day (by “the day,” I mean the 1990s), black hat tactics were much more the norm, and