Technology

Digital Malpractice—Don’t Let it Happen to You!

Digital Malpractice—Don’t Let it Happen to You!

I was in a meeting with a prospect the other day, and he was telling me about his company’s website,

Why It’s Important to Continually Learn and Develop as a Global Marketer

Why It’s Important to Continually Learn and Develop as a Global Marketer

Originally appeared in the July Edition of Brand Quarterly Magazine The “information superhighway” has turned supersonic since the phrase was

Airbnb: A Blueprint for (Re)launching a Brand

If your company is in the process of creating a new brand, contemplating a rebranding or just in need of

Marketing Gluten-Free Products

Marketing Gluten-Free Products

Ten years ago, “gluten-free” was a puzzling term to many consumers. For my family and I, however, the term quickly

Responsive Web Design Matters for Content Marketing

Responsive Web Design Matters for Content Marketing

With the increase in people accessing the web via mobile devices, responsive web design has seen a sharp rise in

Tips for Optimizing Google Ad Words Campaigns

Paid search can be a great way to get targeted individuals to click on a link to your website. It

Tips for Conversion Rate Optimization

Tips for Conversion Rate Optimization

It’s no secret that, in order to be successful in reaching your target audience, you need a solid digital presence.

The Best Video Game Music for Work and Study

These are some of the best video game music soundtracks to help you concentrate on your tasks: Final Fantasy 7

Ok Google in Chrome Beta: The Progression of Voice Search

Ok Google in Chrome Beta: The Progression of Voice Search

While we’re not quite at the level of the movie Her (yet), voice search is quickly becoming both more prevalent