Technology

Link Building 101: Create a Strong Sense of Community

Link Building 101: Create a Strong Sense of Community

Earlier this week I attended Jon Ball’s webinar on link building in search of some new Penguin-friendly strategies. But amidst

Link Impacts

Link Impacts

Recent Google algorithm updates have put webmasters on alert as to why their sites may have lost ranking—or proactively looking

How Penguin Rewards Quality Online Content

How Penguin Rewards Quality Online Content

We’ve laughed at the commando antics of the penguins in Madagascar, and were touched by their story in The March

How Out of Hand Anchor Text Sinks Sites

How Out of Hand Anchor Text Sinks Sites

Clothed in cute monikers, the Google algorithm updates of May have sought to penalize websites with poor quality content (Panda)

From Strings to Things: Knowledge Graph Makes Semantic Web a Reality

From Strings to Things: Knowledge Graph Makes Semantic Web a Reality

Launched today, Google’s Knowledge Graph may be the single most significant development in the search industry since … well, Google.

Spreading the Multilingual Content Gospel

Spreading the Multilingual Content Gospel

Here’s a staggering figure for Chief Content Officers and other key decision-makers to ponder the next time they sit down

Google Analytics Rises to the Occasion: New Way to Measure Social Media Investment Against the Bottom Line

Google Analytics Rises to the Occasion: New Way to Measure Social Media Investment Against the Bottom Line

As a Content Marketing Professional, I’m always excited to attend industry conferences and seminars. March 19-23 I attended Search Engine

Join the Crowd for Better Content

Join the Crowd for Better Content

Juxtaposing outsourcing and crowdsourcing in his 2006 article for WIRED magazine, Jeff Howe coined the term for crowdsourcing by discussing

How Google Panda Update has Changed SEO Practices

How Google Panda Update has Changed SEO Practices

In a recent article on Wordtracker’s academy blog, Mark Nunney addresses what he calls “the new SEO” in an excerpt