Technology

A Moving Target: Content Marketing for Mobile Apps

A Moving Target: Content Marketing for Mobile Apps

A Mobile Target With over one billion smart phones circulating around the globe, reaching today’s consumer has become a moving

Give Yourself the Gift of Small Business SEO

Give Yourself the Gift of Small Business SEO

Tis the season—time to find gifts for those we love. And where are we shopping? Brick-and-mortar stores are still the

Using Online SEO Resources

Using Online SEO Resources

My recent Internet searches: embellishing a can of baked beans (add bacon), respectable family doctors in the area and fixing

5 Guest Blogging Basics

5 Guest Blogging Basics

As a blog moderator, maintaining your blog can be both rewarding and frustrating. You have a list of topics you

SEO Copywriting: Tips when Writing for the Web

SEO Copywriting: Tips when Writing for the Web

I’ve been in the copywriting business long enough to see my share of bad writing. The funny (aka annoying) thing

Adapting to the Changing Landscape of SEO Techniques

Adapting to the Changing Landscape of SEO Techniques

The best practices for on page SEO are changing at a furious rate. Between the various Google updates and the

Link Spam Catches Congressional Eye

Link Spam Catches Congressional Eye

Senator Jay Rockefeller IV (D-WV), grandson of oil tycoon John D. Rockefeller and Chairman of the Committee on Commerce, Science

Write for Search Engines or the Consumer? How to Balance SEO and the User Experience.

Write for Search Engines or the Consumer? How to Balance SEO and the User Experience.

I recently met with a client who was considering removing quite a bit of content from their website. “It doesn’t

Build Links Like You Build Relationships

Build Links Like You Build Relationships

During college I worked many long hours in retail. My biggest takeaway from that job was this: people are loyal