Technology

Google Quality Raters and Penguin 2.0

Google Quality Raters and Penguin 2.0

Google makes no secret about their agenda to eliminate SERP spam and deliver users the best, most relevant results to

Health and Google: A Unique Search Experience

The percentage of people who use internet search to find health information is enormous. According to a September 2012 survey,

Search and the Health Industry

In my previous post, I mentioned doing research to be able to write for your users. For some people I’ve

3D Imagery and the Role of the Biomedical Visual Communicator in Biotechnology

3D Imagery and the Role of the Biomedical Visual Communicator in Biotechnology

Seeing is believing…or more importantly, understanding. The saying is never truer than when the content that you have to believe

How to Write for Mobile Sites

How to Write for Mobile Sites

A client recently surveyed their Facebook followers with the following question: When traveling, do you surf the web with your

5 Tips for Optimizing Facebook’s Graph Search for Marketing

Anytime a major social media brand rolls out a new product, businesses take note. This time, the response is warranted.

Eric Ingrand Visits ITB Berlin

Eric Ingrand Visits ITB Berlin

EVG’s Eric Ingrand was recently in attendance at ITB Berlin 2013.  He reports on his experience, the state of the

How Does Search Work?

How Does Search Work?

On March 1st Google launched an interactive web page to explain How Search Works. While the wizard doesn’t reveal all

Launch Your Blog: A Content Marketing Cheat Sheet for Hoteliers

Launch Your Blog: A Content Marketing Cheat Sheet for Hoteliers

Search engines like content. In particular, Google rewards websites that have original, well-written content with a higher PageRank. But more