Strategy

Agile Creativity a Boon to People-Focused Content

Agile Creativity a Boon to People-Focused Content

Several months ago at SES NYC, I had the opportunity to attend a session led by Jon Ball of Page

Online Travel Industry, Meet Content Strategy…

Online Travel Industry, Meet Content Strategy…

Is the travel industry coming to terms with the strategic importance of content marketing in the e-commerce environment? At this

Strong Content = Strong Strategy

Strong Content = Strong Strategy

I read a great article over at Remarkablogger, and Matt Hooper’s premises mirror what we tell our clients time and

Storytelling Means Earning Your Share of Popular Culture

Storytelling Means Earning Your Share of Popular Culture

No matter the size of your business or your product line, if you’re in charge of branding and marketing, you

Join the Crowd for Better Content

Join the Crowd for Better Content

Juxtaposing outsourcing and crowdsourcing in his 2006 article for WIRED magazine, Jeff Howe coined the term for crowdsourcing by discussing

Content, Distribution are Most Important to Blogs

Content, Distribution are Most Important to Blogs

At the recent Power of eMarketing Conference in Providence, Rhode Island, the EVG team attended a session with Chris Baggott

Thoughts from Content Strategy Forum 2011

Thoughts from Content Strategy Forum 2011

I have just returned from the Content Strategy Forum 2011. This is really the  best forum dedicated to content strategy

Accor, Sofitel Hospitality Benefit from Localized Content Strategy

Accor, Sofitel Hospitality Benefit from Localized Content Strategy

The EnVeritas Group’s European office has been really busy in 2011 with several new partners in the European hospitality Industry.

Custom Content Conference

Custom Content Conference

I have just returned from the Custom Content Conference in Charleston, and as a first time attendee I came away