Strategy

Imagining in a Digital World: Digital Imaging and Management

Imagining in a Digital World: Digital Imaging and Management

Our world has an increasing obsession with visual media. Every day, Instagram users upload over 300 million photos via Facebook,

Be good or be good at it: content strategy and likability

Be good or be good at it: content strategy and likability

I read a blog by Julianne Staino (SEOmoz) last week, and her ideas about agencies and likability really hit home with

A Campaign for Effective Digital Marketing

A Campaign for Effective Digital Marketing

The 2012 presidential election has provided tangible examples of how the Internet impacts everyday activities. Before the debates ended on

Link Spam Catches Congressional Eye

Link Spam Catches Congressional Eye

Senator Jay Rockefeller IV (D-WV), grandson of oil tycoon John D. Rockefeller and Chairman of the Committee on Commerce, Science

The Growing Need for 3D Imagery

The Growing Need for 3D Imagery

When my husband and I embarked on our out-of-state, online apartment search last year, we narrowed our initial results down

Micro Conversions: C’mon Get Happy

Micro Conversions: C’mon Get Happy

I’m back to thinking about conversions. I do this often. It keeps me up at night. Why? Because when all

Thought Leadership & Quality Content

Thought Leadership & Quality Content

Our team at EVG frequently consults with both B2B and B2C companies who have cool, innovative products—like online simulations for businesses

The Mobile Content Era: Are You Paying Attention?

The Mobile Content Era: Are You Paying Attention?

As with everything in life, balance is the key to success. And the key to a successful online strategy is

No More One-Night Stands (Ending the Conversions Obsession)

No More One-Night Stands (Ending the Conversions Obsession)

Just wrapped up the keynote talk at SES San Francisco (@SESConf) with Avinash Kaushik, Google’s Digital Marketing Evangelist. Enigmatic guy,