Strategy

Link Building or Link Scheming

Back in the early days of SEO, white-hat and black-hat SEO were a thing, which I thought had died. But

The Worst Meatball Sammy: Online Reviews are Opportunities not Albatrosses

“Where do you wanna eat?” “I don’t know…Where do you wanna eat?” What is today’s solution for this infuriating circle

Consistency and Creativity in Digital Strategy

As digital marketers, we love a great strategy. That’s why we’re always looking for ways to improve our game plans.

Making an SEO Case for Specialized (Subject Matter Expert) Writers

EVG is an international agency that specializes in content marketing, so it goes without saying that we rely on a

Don’t Create Content for Its Own Sake

One of the biggest mistakes made in marketing is to produce and publish content for the sake of publishing content.

EVG’s SEO/SEM Services, Explained

You might have heard of SEO and have a basic understanding of it, but when you’re thinking about your own

What’s In an EVG SEO Metrics Report?

It’s EVG’s philosophy that SEO work needs to be helpful, ethical, and clear. To that end, we strive to create

A Solutions Agency

At EVG, designing custom solutions is at the heart of what we do. We don’t sell clients a fixed package

Of Course Content Is Still King!

Recently, my friend and colleague Kathleen wrote a blog arguing, “Content is No Longer King.” What you should know is