Social Media

LinkedIn and the In Group

It’s an understatement to say that curating your business’s social media can be a full-time job. There are so many

Pros and Cons of Multiple Social Media Managers for a Company

Pros and Cons of Multiple Social Media Managers for a Company

Between the tweets, hashtags and pins, you may find yourself wishing you had a dozen social media gurus to run

To Friend or Not to Friend?

To Friend or Not to Friend?

In an education psychology class several years ago, my professor asked us if we thought it was appropriate to friend

A Midsummer Night’s Selfie

I went to a theatre-in-the-round production over the weekend here in Greenville—a zany take on Bill’s A Midsummer Night’s Dream.

Marketing in Ramadan: Gently Does It

This past weekend, Independence Day kicked off with its traditions of fireworks, barbecues and baseball games. But for Muslims in

Why You Should Be Using Hashtags

Why You Should Be Using Hashtags

# You’ve seen this symbol. It’s the number sign right? Or wait; aren’t they calling it a hashtag nowadays? This

Facebook, Ethics and You

Did Facebook deliberately manipulate the news feeds of 700K of its users this past January? Looks like it. The news

Cost-Effective Content Marketing Tips for Non-Profits

Cost-Effective Content Marketing Tips for Non-Profits

Creating great content is one of the most effective ways to generate awareness and increase traffic to your website. Unfortunately,

Why the World Cup Evokes Emotions and Inspires Engaging Content

Why the World Cup Evokes Emotions and Inspires Engaging Content

On the eve of the US Soccer team’s pivotal match against Germany, avid soccer fans and newcomers to the game