Social Media

What to Do When a Social Media Crisis Occurs

What to Do When a Social Media Crisis Occurs

No one likes handling bad press, but you never know when a crisis might strike your business. I use the

Saving Face with Social Media: Learning from the Jeni’s Splendid Ice Creams’ Recall

Saving Face with Social Media: Learning from the Jeni’s Splendid Ice Creams’ Recall

When things are going well, it’s easy to boast about your product or share information about your services. But what

Fitness Plans, Social Media and Marketing, Oh My!

Fitness Plans, Social Media and Marketing, Oh My!

We’re now more than four months into the New Year, and there’s a good chance those ambitious fitness plans you had in

4 Common Social Media Mistakes Every Business Should Avoid

4 Common Social Media Mistakes Every Business Should Avoid

Social media should no longer be regarded as a choice for your business—it’s a must. Smart Insights provided a detailed

Forums: An Alternative Way to Engage with Your Audience

Forums: An Alternative Way to Engage with Your Audience

As technology advances, companies have to change their marketing strategy to reach an audience that adapts as quickly as the

Six Ways to Be Proactive with Your Online Presence (Because No One Likes a Tattletale)

Six Ways to Be Proactive with Your Online Presence (Because No One Likes a Tattletale)

I recently went to a movie theater with my boyfriend and his family. When we arrived, we realized the movie

Grow Your Hotel Brand with Instagram Marketing

Grow Your Hotel Brand with Instagram Marketing

Nothing makes me excited about a new hotel stay quite like a gallery of well-curated photos. I love imagining myself

Utilizing the New Instagram Layout App

Utilizing the New Instagram Layout App

Of course the use of Instagram for marketing is old news now. In the last few years, we have watched

Social Media Budgeting Tips

Social Media Budgeting Tips

As more consumers go mobile and more businesses recognize the power of having an online presence, social media advertising budgets