Social Media

Instagram 101 for the Business World

Instagram, a rapidly expanding and powerful social networking site, allows small and large businesses to capitalize on the free opportunity

13 Rules for Instagram Success

Small businesses on Instagram often underestimate what it takes to succeed on this platform. It looks so easy. Post a

Who Will Instagram Copy Next?

Fast, furious, and savvy is the way of the tech world. Business etiquette is out the window and the gloves

E-Commerce Marketing: Catering to Two Different Types of Shoppers

In the retail industry you can find two types of shoppers: those that enter a store knowing exactly what they

7 Powerful Instagram Hashtag Rules

A 2014 study found Instagram posts with “at least one hashtag have an average of 12.6% more engagement” than those

Social Media Marketing for Business Is No Longer Optional

Social media marketing is not a luxury, for businesses it’s a necessity. To compete for business in the digital age,

How to Create Effective Facebook Ads and Landing Pages

As the digital clutter around us stacks higher and higher, most of us are getting pretty good at winding our

Facebook Ads and Telling Stories: A Winning Combination

It’s interesting to look at the evolution of Facebook. In 2004, Facebook dubbed itself as “thefacebook.” “The” got dropped somewhere

Microtargeting and Facebook Ads: Creating Content that Connects

Marie Antoinette said, “There is nothing new except what has been forgotten.” I’ve found this to be especially true when