Social Media

A Moving Target: Content Marketing for Mobile Apps

A Moving Target: Content Marketing for Mobile Apps

A Mobile Target With over one billion smart phones circulating around the globe, reaching today’s consumer has become a moving

Wanna Win at LinkedIn? Work the Room

Wanna Win at LinkedIn? Work the Room

Like all social media platforms, LinkedIn continues to evolve to allow more content and more sharing. Gone are the days

New Facebook Graph Search Engine

New Facebook Graph Search Engine

Facebook recently sent out invitations for a press conference that cryptically read, “Come and see what we’re building.” Since then,

5 Guest Blogging Basics

5 Guest Blogging Basics

As a blog moderator, maintaining your blog can be both rewarding and frustrating. You have a list of topics you

A Campaign for Effective Digital Marketing

A Campaign for Effective Digital Marketing

The 2012 presidential election has provided tangible examples of how the Internet impacts everyday activities. Before the debates ended on

Pinterest = Social Media Success

Pinterest = Social Media Success

It’s no secret around the EVG office that I’m a fan of Pinterest. There’s general agreement that it’s a cool

The Mobile Content Era: Are You Paying Attention?

The Mobile Content Era: Are You Paying Attention?

As with everything in life, balance is the key to success. And the key to a successful online strategy is

Google as Publisher? Why Not?

Google as Publisher? Why Not?

When news broke this week about Google’s purchase of Frommer’s online travel guides, the immediate discussions around here involved how

From Google Places to Google+ Local

From Google Places to Google+ Local

Since 2010 Google Places has been giving your small business the chance to create an online presence and build future