Social Media

4 Ways to Use the New LinkedIn Contacts Tool

4 Ways to Use the New LinkedIn Contacts Tool

The conversation turned unexpectedly raucous the other day when I mentioned the new Contacts tool from LinkedIn. This new feature

Content Marketing and University Programming

Content Marketing and University Programming

Throughout my teenage years and my early twenties, I hated the phrase “kids these days.” In my naïve mind, I

When Tragedy Strikes, How Does Social Media Respond?

When Tragedy Strikes, How Does Social Media Respond?

On April 15th, I learned of the Boston Marathon bombings through Facebook. My feed was immediately filled with links to

Lessons from Boston

Lessons from Boston

The first Manufacturing Marketing Innovation conference sponsored by EnVeritas Group, Clemson University, Merge and PR Newswire took place on April

Social Media Marketing is a Two-Way Street

Social Media Marketing is a Two-Way Street

In today’s digital landscape, resistance to social media, for personal or business use, is futile. Social media provides one of

Throw Tradition Out the Window

Throw Tradition Out the Window

Throw tradition out the window, this isn’t your father’s ROI. In the world of social media, we don’t calculate return

5 Tips for Optimizing Facebook’s Graph Search for Marketing

Anytime a major social media brand rolls out a new product, businesses take note. This time, the response is warranted.

Hashin’ Tags: Facebook Possibly Implementing Another Social Media Tool

Hashin’ Tags: Facebook Possibly Implementing Another Social Media Tool

Rumor has it that Facebook is tinkering with hashtags. And it really is just a rumor at this point. Facebook

Read on Reddit and Up Your Marketing Game

Read on Reddit and Up Your Marketing Game

My college friend—an aspiring musician—was attending school to become a teacher, having given up on the dream of a musical