Social Media

The Magic of the Corporate Twitter Feed

The Magic of the Corporate Twitter Feed

If there’s anything I love (hate) more than having my teeth flossed by the dental hygienist, it’s having to call

And the Oscar Winner is… Real-Time Marketing!

And the Oscar Winner is… Real-Time Marketing!

Who watched the Oscars on Sunday? Did you love Ellen? Did you love Jared Leto even more? Personally, the Wizard

LinkedIn Gets Contented

LinkedIn Gets Contented

In an evolution of its Influencers program, LinkedIn recently announced the rollout of its publishing platform to 25,000 users. The

How do Companies Market Sustainability Initiatives?

Recycling and conserving energy have become standard practices in a significant percentage of companies in most major industries. Not only

The Internet is a Visual Place: 5 Tips for Higher Education

The Internet is a Visual Place: 5 Tips for Higher Education

Here at EVG, it’s no secret that “the Internet is a visual place” has been my mantra for the past

Can a # Win Football Games?

Can a # Win Football Games?

Driving to work last Wednesday morning, I listened to a local sports radio station to get my college football fix.

Social Media Analytics Tools

Social Media Analytics Tools

The looming question from any marketing manager is, “Is social media worth it?” Or, “Can we measure social media’s ROI?”

Start-up Trends and Tips for Creating a Successful Social Media Strategy

Start-up Trends and Tips for Creating a Successful Social Media Strategy

The early stages of starting and maintaining a successful social media page can be tasking, regardless of how big your

Learning from the Best Videos of Vine’s First Year

Learning from the Best Videos of Vine’s First Year

Last week, Vine turned one. While some of us (myself included) doubted that six-second films would catch on or offer