Social Media

Making Connections Through Instagram

Making Connections Through Instagram

At EnVeritas Group, I write for the Carlson Rezidor Hotel Group, working mainly on properties in Europe. Last year, I

Stop Thinking So Much: Learning to Follow Through on Social Media

Stop Thinking So Much: Learning to Follow Through on Social Media

Am I the only one who feels like the prevailing wisdom on good social media behavior has been regurgitated until

Executives and Reddit: IAmA CEO. Ask Me Anything

  It’s a new era. No longer out of reach of us “average people,” executives are taking to social media

The Growth of the Social Media Manager as a Career

What is a Social Media Manager? A social media manager is a person who manages an organization’s social media pages

Does size matter?

Does size matter?

When it comes to social media marketing, not all businesses are created equal. There are definite differences in the way

A Viral Social Media Marketing Campaign Worth Noting

A Viral Social Media Marketing Campaign Worth Noting

Taco Bell is currently running what just may be the greatest social media marketing campaign of the fast food industry

Creative Social Media Incentives

Creative Social Media Incentives

An important part of a successful social media campaign is keeping regular engagement and interest among followers, fans and friends.

NCAA March Madness: Storytelling at Its Best

NCAA March Madness: Storytelling at Its Best

Every year, millions of sports fans settle down in their living rooms and tune into the CBS network and its

The Magic of the Corporate Twitter Feed

The Magic of the Corporate Twitter Feed

If there’s anything I love (hate) more than having my teeth flossed by the dental hygienist, it’s having to call