Social Media

The Gordian Knot of Social Media

How many social media platforms can you name?  How many social media accounts do you use? If you’re an average

4 Tips for Keeping Your Social Media Strategy Accessible

Even superstars like Beyonce can’t escape the need to ensure their content marketing strategies are accessible for people from all

Why is Instagram Removing Likes?

Instagram is a unique place. It can bring us together in great ways, but as it has evolved over the

5 Tips for the Right Mix of Social Content

Too much straightforward self-promotion and you’re likely to lose your audience. Too many memes and they stop taking you seriously.

How to Create a Successful Social Media Calendar

All your marketing efforts, social media included, should be purposeful and strategic. You wouldn’t show up to record a TV

Marketing and Selling Products on Pinterest and Instagram

As someone who lives in “SEO World,” it feels weird to me to be writing about Pinterest and Instagram, especially

The Frustrations of Non-Chronological News Feeds

While I’ve never been a huge fan of non-chronological news feeds on social media, I (and the rest of the

How To Target Millennials Effectively

You’ve seen all the articles hand-wringing about which industry the destructive millennial population will kill next. From napkins to diamonds

How Influencer Marketing Works

Have you considered influencer marketing, but aren’t sure how to get started? You may choose to set it up in