Marketing

How to Evaluate the Best Online Marketing Strategies

How to Evaluate the Best Online Marketing Strategies

My colleague, Eric Ingrand, just attended an Eye for Travel Conference. One of the speakers was a woman named Barbara Pezzi

How’s Your Conversion Rate?

How’s Your Conversion Rate?

Getting potential customers to your website is one thing. Keeping them there and enticing them to book is another. The

Online Opportunities for CVB Websites in 2009

Online Opportunities for CVB Websites in 2009

How do you increase tourism business in a recession when people are hesitant to spend money and businesses are cutting

Online Travel Trends to Help Improve your Hotel Business

Online Travel Trends to Help Improve your Hotel Business

I listened to a webinar last week put on by HOTELS magazine and VFM Leonardo called “Merchandising your Hotel Online.”

How to Creatively Market your Business in the Recession

How to Creatively Market your Business in the Recession

Is your business finding fresh ways to reach your customers during this economic recession? Businesses who are trying to do

Marketing Tactics for CVB Websites

Marketing Tactics for CVB Websites

Convention and Visitors Bureau websites must drive online traffic as well as interest potential travelers to visit their city.  The

Hotel Internet Marketing: Strategies for 2009

Hotel Internet Marketing: Strategies for 2009

A recent survey conducted by HeBS on Hotel Internet Marketing identifies significant online marketing trends in the hospitality industry.  The

Chicken is Not Tofu: How to be Upfront and Not Confuse Consumers Online

Chicken is Not Tofu: How to be Upfront and Not Confuse Consumers Online

I hate when I ask for one thing but get another. Especially when I paid for it. Consumers do not

Connecting Emotionally with Consumers in a Time of Crisis

Connecting Emotionally with Consumers in a Time of Crisis

I recently watched a webinar hosted by Marc Gobe, an expert in consumer trends/brand strategy. He emphasized both the importance