Marketing

Understanding EVG’s Role as a Content Licensing Agency

You probably see it more often than you realize — a company has won an award and uses a badge

Making an SEO Case for Specialized (Subject Matter Expert) Writers

EVG is an international agency that specializes in content marketing, so it goes without saying that we rely on a

Key Elements of Narrative and How to Use Them in Your Content Marketing

Long before we could write, people told stories. Unsurprisingly, we still gravitate to narratives when seeking information. Using narrative elements

Biggest Marketing Moments of the Decade

Technology moves fast, so it’s no surprise that a lot has happened in the world of marketing since 2010. Let’s

Marketing Tips for Success in the New Year

The new year is a great time to purge things from your life, from your house, and from your business

Don’t Create Content for Its Own Sake

One of the biggest mistakes made in marketing is to produce and publish content for the sake of publishing content.

Hotels, Events, and Customer Loyalty

In September, I attended my 7th Dragon Con in downtown Atlanta. According to their website, Dragon Con is “the largest

How to Decide if a CRM Platform is Worth It

Are you considering a CRM for your business or franchise, but aren’t sure if the expense will be worth it?

Helpful Marketing Techniques to Capitalize on Back-to-School Sales

It’s that time again. All the students are heading back to school, and your inbox is flooded with back-to-school marketing