Marketing

Is There a Hole in Your Content Strategy?

Recently, something sparked a long-buried memory of a folk song I learned in elementary school. I knew the first line,

At the onset of the Coronavirus pandemic, students faced many challenges and obstacles as universities closed campuses and abruptly switched

Although EVG is an international agency, we’re proud of our headquarters in Greenville, SC, and we’re always eager to tell

Like many who are stuck at home during quarantine, I’ve spent a lot of time getting my hands dirty in

As EVG’s Director of SEO, it’s always interesting to me to look at what’s trending in Google search queries on

During this time of global uncertainty, many things have changed. “Non-essential” workers set up their home offices and got familiar

Content marketing is an investment in brand equity. Consider that a piece of content is a durable asset that helps

The entire world is in a tailspin. If you sit and think about what’s happening long enough, you can work

It seems like a no-brainer for someone who works every day in the PPC space: you should be tracking conversions.