Marketing
Is There a Hole in Your Content Strategy?
Recently, something sparked a long-buried memory of a folk song I learned in elementary school. I knew the first line,
How Colleges Can Market to Students During COVID-19
At the onset of the Coronavirus pandemic, students faced many challenges and obstacles as universities closed campuses and abruptly switched
Providing Emotional, Mental, and Spiritual Support for the CCES Community
Although EVG is an international agency, we’re proud of our headquarters in Greenville, SC, and we’re always eager to tell
Create a Content Garden: Cross-Pollination & Your Marketing Strategy
Like many who are stuck at home during quarantine, I’ve spent a lot of time getting my hands dirty in
A Look at Search Trends in Summer 2020
As EVG’s Director of SEO, it’s always interesting to me to look at what’s trending in Google search queries on
Adapting to Changes in Search Trends
During this time of global uncertainty, many things have changed. “Non-essential” workers set up their home offices and got familiar
The Brand-Building Value of Content Marketing
Content marketing is an investment in brand equity. Consider that a piece of content is a durable asset that helps
How to Avoid Tone-Deaf Content Marketing
The entire world is in a tailspin. If you sit and think about what’s happening long enough, you can work
Measuring the Success of Your Marketing Campaigns: Tracking and Conversions
It seems like a no-brainer for someone who works every day in the PPC space: you should be tracking conversions.