Marketing

Recent Updates to Google Ads

Changes to Google Ads happen regularly, and small businesses as well as marketing personnel need to stay informed of any

Chasing a Digital Unicorn

The siren call of shiny, bright technology lures many with its false promises. “Let me woo you and dazzle you

Using Google’s Automated Bidding Strategies to Get More Conversions

Each business and industry may have different goals for their Google Ads account. For example, a business that is just

EVG – Gannett’s Licensing Partner

For the past two and a half years, EVG has been the exclusive licensing partner for 10Best by USA Today,

Buh-Bye and Thank You, 2020!

It’s December. In a normal year, we would be speeding through a jam-packed holiday season. Parties, family traditions, shopping, and

PPC for Senior Living Communities

Senior living communities are facing a difficult time as they try to keep residents safe, follow recommended protocols, and still

SEO Basics for Small Businesses – Webinar

On October 16th, our SEO Director Laura Lee held a webinar covering the basics of SEO for small businesses. If

4 Tips for Keeping Your Social Media Strategy Accessible

Even superstars like Beyonce can’t escape the need to ensure their content marketing strategies are accessible for people from all

Building the Most Efficient Google Ads Account at Any Budget

As cash flow and economic concerns fluctuate, so may your budget for advertising. Big or frequent changes to monthly budgets