Marketing

To App, or Not to App

Some experts say that the mobile market is emerging quickly, but I would argue that it has already emerged.There is

How to Create a Blog to Inspire Good Health

Research shows that there is an increasing global trend toward healthier eating. Younger consumers are willing to pay more for

Breaking Down Cultural Barriers in Global Content Marketing

With globalization expanding rapidly in the last decade, companies cannot be complacent with simply doing business in one country. Companies

The Power of Trust: Why Your Content Marketing Fails

Judging by the content that’s out there, content marketing appears to be all about generating content in the hopes it’ll

Green Business Idea: What to Do Next

Startup is a buzz word these days, and investors are very serious about investing big money on sustainable ideas that bring

Important Native Advertising News: FTC Sets Precedent

You might have missed a news story about Lord & Taylor, the Federal Trade Commission and a certain paisley dress

Winning ZMOT in 2016

We all know the world of content marketing changes daily. Ideas and trends from just a year ago now seem

5 Ideas for Crafting Creative Company Taglines

Coming up with a really, catchy slogan for your company can be tricky. Not only should slogans or company taglines

Voice Search – What Is It, and What Can You Do About It?

You’re walking around in downtown Atlanta and, inspired by the Southern charm, decide you’d like to try some local soul