Social Selling: Leveraging Your Social Network

The fundamental practice of cold calling is one of the most used sales techniques across the nation, but according to

Making Snapchat Work for Your Business

Is your business looking to reach a wider audience on social media? With so many of us glued to social

Five Ways to Up Your Facebook Game

The amount of Facebook posts can be overwhelming for users in today’s day and age. Everyone is on Facebook, even

9 Common Content Promotion Practices: Are They Tricks or Treats?

When you’re in the content marketing world, it’s important to study what works, and what doesn’t work. In the spirit

How Infographics Can Work for Your Brand

Are you producing engaging and interactive content for your brand? Do you have a visual map to display your brand’s

Top 5 Ways to Promote Using Instagram

Many fashion and lifestyle bloggers on Instagram are gaining brand awareness and followers through giveaways. It’s a simple idea, but

Shea Moisture: The Importance of Knowing Your Audience

Shea Moisture: The Importance of Knowing Your Audience

In April of 2017, the hair product company Shea Moisture released the following ad: It seems like a normal commercial,

Evaluating Your Content Marketing Goals with the Season Changes

There are many reasons why you shouldn’t wait to update and evaluate your content marketing goals until a new year.

How I Spent My Summer Cold: Frequency Capping and Daytime Television

Have you been laid up on the couch due to a summer cold and your thoughts eventually wander to content