How Influencer Marketing Works

Have you considered influencer marketing, but aren’t sure how to get started? You may choose to set it up in

Settling the Score: Discrepancies in Location Data from Analytics and AdWords

Have you ever noticed discrepancies in location data from Analytics and AdWords? Many marketers have, and it leaves them wondering:

What You Need to Know About Performing a Content Audit

When was the last time you conducted a content audit? If you’re not sure of the date, or if you’re

Important Content Writing Skill: How to Self-Edit

I know what you’re thinking: But everything I say is so important! When you’re facing a word count, it can

Every Move You Make… I’ll Be Watching You: How Personalized Ads Work

Ever wonder why you see certain ads on your social media sites? Maybe something you were shopping for earlier, or

Addressing Data Privacy Concerns

With recent concerns coming to light about data privacy and social media, it’s more important than ever to be transparent

And So Begins Mobile-First Indexing

It’s finally time! For school to be out, for spring allergies to start going away (please!), and for mobile-first indexing.

SEO Practices: Do You Wear the White Hat?

If you’re one of nearly six million Americans who used to tune in every Thursday night to catch the latest

Four Key Ways Craft Breweries Can Increase Market Visibility

Did you know 83% of Americans (21-years-old and up) live within 10 miles of a craft brewery? Greenville, rather the