Marketing

Create Brand Awareness for Your Medical Practice Before Patients Need You

In today’s ultra competitive healthcare market, patients have more choices than ever before. As we’ve seen during the pandemic, where

The Worst Meatball Sammy: Online Reviews are Opportunities not Albatrosses

“Where do you wanna eat?” “I don’t know…Where do you wanna eat?” What is today’s solution for this infuriating circle

How not Why is the Question

Fans of political campaigns might recognize the phrase, “It’s the economy, stupid,” as James Carville’s strategy for the 1992 Clinton

Google Knows My Birthday… and yours too

Who doesn’t love an unexpected birthday wish? I’ve been around the sun almost 70 times, and I still get a

Using Analytics Data to Increase Traffic to Your Website

You’ve spent months gathering analytics. You know how many people have viewed your site, you know your bounce rate, you’re

Which Ad Extensions Should You Be Using on Your Google Ads?

Ad extensions in Google Ads allow your ad to take up more physical space on the screen while giving users

Recent Updates to Google Ads

Changes to Google Ads happen regularly, and small businesses as well as marketing personnel need to stay informed of any

Chasing a Digital Unicorn

The siren call of shiny, bright technology lures many with its false promises. “Let me woo you and dazzle you

Using Google’s Automated Bidding Strategies to Get More Conversions

Each business and industry may have different goals for their Google Ads account. For example, a business that is just