Marketing

Are Buyer Personas Still Effective and Relevant?

Buyer personas, customer personas or audience personas. No matter what you call them, they’re often overlooked or dismissed as a

How Can Translation Memory Tools Improve Your International Communication?

CAT tools, translation memories, percent matches… Some agencies like to use these phrases to sell you on their services without

And this above all: To thine customers be true!

And this above all: To thine customers be true!

Far be it for me to mangle one of my favorite Shakespearean quips, but honesty and truthfulness on the Web