International
Prost! To Oktoberfests Around the Globe
The German festival so popular it inspired its own style of beer, Oktoberfest is growing into a global celebration of
Content Localization: What It Means & Why You Need It
Content localization is a cultural translation that not only speaks the language of your target audiences, but also understands their
3 Ways to Fail at Marketing to US Hispanics
Spend any time on the Internet and you’re bound to come across Spanish-language content, ads highlighting Hispanic Heritage Month, and
Presenting Effectively to a Multicultural Audience
While researching ways to present corporate instructional videos to a global audience, I found a dry well. There were a
Writing a Healthcare Blog
Think about some of your favorite bloggers. Think about some reasons why you like their particular blog. Today, there are
LGBT+ Content Marketing
Earlier this year when I reported some of the upcoming 2015 trends in content marketing I would have never imagined
YouTube for Healthcare Marketing
YouTube is one of the most all-encompassing websites on the Internet today. It’s a practical and free tool those in
Four Practical Ways Healthcare Organizations Can Use Twitter
Twitter could be a healthcare organization’s best tool for campaigning. Doctors and other healthcare professionals can spread informative articles, new
Knowing Your Audience: Formative Research for Healthcare Organizations
Standing out in the sea of voices that exists on social media can be hard enough as it is, and