International

Prost! To Oktoberfests Around the Globe

The German festival so popular it inspired its own style of beer, Oktoberfest is growing into a global celebration of

Content Localization: What It Means & Why You Need It

Content localization is a cultural translation that not only speaks the language of your target audiences, but also understands their

3 Ways to Fail at Marketing to US Hispanics

Spend any time on the Internet and you’re bound to come across Spanish-language content, ads highlighting Hispanic Heritage Month, and

Presenting Effectively to a Multicultural Audience

While researching ways to present corporate instructional videos to a global audience, I found a dry well. There were a

Writing a Healthcare Blog

Think about some of your favorite bloggers. Think about some reasons why you like their particular blog. Today, there are

LGBT+ Content Marketing

Earlier this year when I reported some of the upcoming 2015 trends in content marketing I would have never imagined

YouTube for Healthcare Marketing

YouTube for Healthcare Marketing

YouTube is one of the most all-encompassing websites on the Internet today. It’s a practical and free tool those in

Four Practical Ways Healthcare Organizations Can Use Twitter

Four Practical Ways Healthcare Organizations Can Use Twitter

Twitter could be a healthcare organization’s best tool for campaigning. Doctors and other healthcare professionals can spread informative articles, new

Knowing Your Audience: Formative Research for Healthcare Organizations

Knowing Your Audience: Formative Research for Healthcare Organizations

Standing out in the sea of voices that exists on social media can be hard enough as it is, and