Content Marketing Case Study: Carlson

OBJECTIVE

  • Content creation, marketing and management for 750 hotel websites
  • Search engine optimize all copy for individual hotel websites
  • Craft copy in accordance with corporate brand standards

SOLUTION

  • EVG established dedicated team with expertise in copywriting, editing, SEO, project management and technical skills
  • Created custom CMS to accommodate workflow and provide seamless communication with individual hotel property managers
  • EVG team now handles over 15,000 updates a year that include daily offers and special deals

RESULTS

  • Individual hotel websites maintain consistently high natural search rankings
  • 76% increase in revenue over control group
  • 62% increase in monthly visits to sites

Download the Carlson Case Study

 

 

Related Posts

Modern digital marketing

Using Analytics Data to Increase Traffic to Your Website

You’ve spent months gathering analytics. You know how many people have viewed your site, you know your bounce rate, you’re

Your clients are waiting to hear from you

Which Ad Extensions Should You Be Using on Your Google Ads?

Ad extensions in Google Ads allow your ad to take up more physical space on the screen while giving users

What's New?

Recent Updates to Google Ads

Changes to Google Ads happen regularly, and small businesses as well as marketing personnel need to stay informed of any