Brice Bay Interviewed About Contribution to New Marketing Book

EPN Interview Graphic

Greenville, SC – CEO of EnVeritas Group, Brice Bay, will be interviewed February 26th on the Entrepreneur Podcast Network about his contribution to the new marketing book Multichannel Marketing Ecosystems: Creating Connected Customer Experiences. Bay’s chapter “How to Win Your Zero Moment of Truth” (Chapter 12) elaborates on the concept of ZMOT that was made famous by Google.

In today’s digital world, the traditional one-way marketing plan simply doesn’t produce results on its own merits. The increasing market penetration of smartphones has changed the marketing game. It only takes the swipe of a finger for consumers to check out your company, and then follow up that effort by researching your competitors to compare prices, read reviews, watch demonstrations, and locate stores, and more. If you aren’t supplying your audience with the material they are seeking, they will find it somewhere else…very quickly. Read an excerpt from Multichannel Marketing Ecosystems.

If you want to read the rest of the book, Multichannel Marketing Ecosystems: Creating Connected Customer Experiences can be purchased for $39.95 on the Kogan Page website. Other contributors to the book include: Kyle Lacy – Global Provider of Interactive Marketing Solutions at ExactTarget, Dimitrios Kontarinis – VP of Innovation at Velti, Justin Gray – CEO of LeadMD and 30 other leading minds in the marketing field.

 

Related Posts

Female volunteer bringing groceries to a senior woman at home

How EVG Team Members Are Helping Their Communities

As we face this global pandemic, it’s easy to give in to fear and be paralyzed by it. There are

woman filling out form

EVG Offers Licensing as a New Service

In March, Brian Kolb joined the EVG team as Global Executive Vice President of Licensing. Now, EVG is excited to

EVG Welcomes Brian Kolb

EVG Welcomes Brian Kolb

The Greenville, SC office of EnVeritas Group is celebrating the first day of spring and with it new beginnings. It