Bartenders and Optimization

When is search engine optimization like a bartender? When SEO guru Jill Whalen says it is.

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When is search engine optimization like a bartender? When SEO guru Jill Whalen says it is.

Whalen’s latest article on Search Engineland entitled “Cheers to SEO: How it Pays to Be Optimized” looks at three basic rules of quality website optimization in the context of what makes a quality bartender.

If you’ve never considered whether or not your local bartender is “optimized” or not, check out Whalen’s comparisons below and see how your bartender–and your website–stack up.

1. SEO shouldn’t turn people off… and neither should a bartender.

2. SEO can’t be faked… and neither can bartending.

3. SEO is hard work… and so is bartending.

Overall, it seems Whalen is arguing in favor of a genuine sense of authenticity for both a quality bartender and a quality website. Authenticity, accuracy and truth above all else.

We’ll drink to that.

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