Laura Lee

Making an SEO Case for Specialized (Subject Matter Expert) Writers

EVG is an international agency that specializes in content marketing, so it goes without saying that we rely on a

Hotels, Events, and Customer Loyalty

In September, I attended my 7th Dragon Con in downtown Atlanta. According to their website, Dragon Con is “the largest

EVG’s SEO/SEM Services, Explained

You might have heard of SEO and have a basic understanding of it, but when you’re thinking about your own

What’s In an EVG SEO Metrics Report?

It’s EVG’s philosophy that SEO work needs to be helpful, ethical, and clear. To that end, we strive to create

A Tale of Two Searches

You might have heard about long-tail searches, but you’re not quite sure what they are or why they matter. As

Marketing and Selling Products on Pinterest and Instagram

As someone who lives in “SEO World,” it feels weird to me to be writing about Pinterest and Instagram, especially

Of Course Content Is Still King!

Recently, my friend and colleague Kathleen wrote a blog arguing, “Content is No Longer King.” What you should know is

Should A Marketing Agency Care About Writing Great Content? (Yes!)

Recently, a coworker shared this really interesting video by Marcus Sheridan in which he discusses “Why Most SEO Companies Are

How to Do Long-Tail Keyword Research Using Google (and a Few Other Tools)

I’ve been in SEO for about 12 years now, which isn’t FOREVER, but it isn’t nothing! And in that time