Laura Lee

EVG’s SEO/SEM Services, Explained

You might have heard of SEO and have a basic understanding of it, but when you’re thinking about your own

What’s In an EVG SEO Metrics Report?

It’s EVG’s philosophy that SEO work needs to be helpful, ethical, and clear. To that end, we strive to create

A Tale of Two Searches

You might have heard about long-tail searches, but you’re not quite sure what they are or why they matter. As

Marketing and Selling Products on Pinterest and Instagram

As someone who lives in “SEO World,” it feels weird to me to be writing about Pinterest and Instagram, especially

Of Course Content Is Still King!

Recently, my friend and colleague Kathleen wrote a blog arguing, “Content is No Longer King.” What you should know is

Should A Marketing Agency Care About Writing Great Content? (Yes!)

Recently, a coworker shared this really interesting video by Marcus Sheridan in which he discusses “Why Most SEO Companies Are

How to Do Long-Tail Keyword Research Using Google (and a Few Other Tools)

I’ve been in SEO for about 12 years now, which isn’t FOREVER, but it isn’t nothing! And in that time

Every Move You Make… I’ll Be Watching You: How Personalized Ads Work

Ever wonder why you see certain ads on your social media sites? Maybe something you were shopping for earlier, or

And So Begins Mobile-First Indexing

It’s finally time! For school to be out, for spring allergies to start going away (please!), and for mobile-first indexing.