Kathleen Gossman

Is SEO Dead or the Internet’s Fabulous Invalid?

Is SEO Dead or the Internet’s Fabulous Invalid?

Embracing New Strategies for the Social Media Era Check Google yourself, and you’ll find countless articles proclaiming SEO is dead.

Who, What and Why Matter in Content Marketing

Who, What and Why Matter in Content Marketing

The old rules of journalism are enjoying something of a rebirth in the world of content marketing according to a

Spinning Gets You Nowhere

Spinning Gets You Nowhere

Chances are, if you have a website, you’ve been approached by companies offering to improve your website traffic. Maybe they’ve

How Penguin Rewards Quality Online Content

How Penguin Rewards Quality Online Content

We’ve laughed at the commando antics of the penguins in Madagascar, and were touched by their story in The March

Pinterest: Have You Pinned Today?

Pinterest: Have You Pinned Today?

The current darling of the Internet, Pinterest is arguably one of the hottest commodities around. The online pinboard company has

Thou Shalt Not Steal … Original Content

Thou Shalt Not Steal … Original Content

The November 2010 meltdown and subsequent demise of Cooks Source over accusations of plagiarism is just one example of what