Kathleen Gossman

7 Powerful Instagram Hashtag Rules

A 2014 study found Instagram posts with “at least one hashtag have an average of 12.6% more engagement” than those

Social Media Marketing for Business Is No Longer Optional

Social media marketing is not a luxury, for businesses it’s a necessity. To compete for business in the digital age,

The Powerful Benefits of Writing a Business Blog

We’ve said it before. Content is king. Engaging with consumers is a must. Words have power. Your customers are smart,

The Power of Trust: Why Your Content Marketing Fails

Judging by the content that’s out there, content marketing appears to be all about generating content in the hopes it’ll

Important Native Advertising News: FTC Sets Precedent

You might have missed a news story about Lord & Taylor, the Federal Trade Commission and a certain paisley dress

Effective Content Strategy: 5 Rules for a First Date

How many first dates have you had? Five? Ten? Too many? We’ve all been there. It’s awkward. It’s stressful. But

Creative Ideas: The Power of the Internet

Blogs. Tweets. Posts. Pins. The Internet has proven to be about ideas. And like ideas, the very essence of the

Why Every Brand Should Be on Pinterest

Why Every Brand Should Be on Pinterest

It’s become a cliché for me to remind the world that the Internet is a visual place. And it’s no

It’s Time for a Website Audit

It’s that time of year when everyone dreads hearing that word. You know the one I mean. Audit. But there’s