Kathleen Gossman

The Gordian Knot of Social Media

How many social media platforms can you name?  How many social media accounts do you use? If you’re an average

Chasing a Digital Unicorn

The siren call of shiny, bright technology lures many with its false promises. “Let me woo you and dazzle you

Buh-Bye and Thank You, 2020!

It’s December. In a normal year, we would be speeding through a jam-packed holiday season. Parties, family traditions, shopping, and

Is There a Hole in Your Content Strategy?

Recently, something sparked a long-buried memory of a folk song I learned in elementary school. I knew the first line,

Is Your Digital Marketing Strategy Telling the Right Story?

Stories are powerful tools. Humans are hardwired to tell stories and to want to hear them. Successful brands recognize the

Content is No Longer King

It’s time to admit Content is no longer King. Let’s face it, we’re drowning in content. It’s the easy answer

Senior Living Marketing: Boomers Continue to Break the Mold

According to the experts, 10,000 members of the Baby Boomer generation are turning 65 every day. I reached that milestone

Four Key Ways Craft Breweries Can Increase Market Visibility

Did you know 83% of Americans (21-years-old and up) live within 10 miles of a craft brewery? Greenville, rather the

Just Tell Me What You Want: Voice Search

Cell phones started as a way to talk to someone without being tied to a landline. WOW, I can call