Kathleen Gossman

Create Brand Awareness for Your Medical Practice Before Patients Need You

In today’s ultra competitive healthcare market, patients have more choices than ever before. As we’ve seen during the pandemic, where

The Worst Meatball Sammy: Online Reviews are Opportunities not Albatrosses

“Where do you wanna eat?” “I don’t know…Where do you wanna eat?” What is today’s solution for this infuriating circle

Consistency and Creativity in Digital Strategy

As digital marketers, we love a great strategy. That’s why we’re always looking for ways to improve our game plans.

How not Why is the Question

Fans of political campaigns might recognize the phrase, “It’s the economy, stupid,” as James Carville’s strategy for the 1992 Clinton

Are Buyer Personas Still Effective and Relevant?

Buyer personas, customer personas or audience personas. No matter what you call them, they’re often overlooked or dismissed as a

Google Knows My Birthday… and yours too

Who doesn’t love an unexpected birthday wish? I’ve been around the sun almost 70 times, and I still get a

The Gordian Knot of Social Media

How many social media platforms can you name?  How many social media accounts do you use? If you’re an average

Chasing a Digital Unicorn

The siren call of shiny, bright technology lures many with its false promises. “Let me woo you and dazzle you

Buh-Bye and Thank You, 2020!

It’s December. In a normal year, we would be speeding through a jam-packed holiday season. Parties, family traditions, shopping, and