Joey Hall

Content Marketing: All About Kairos

Content Marketing: All About Kairos

It happens all the time. Your marcom team at Company X is under the gun. E-Commerce sales are slipping. Competitor

Can a # Win Football Games?

Can a # Win Football Games?

Driving to work last Wednesday morning, I listened to a local sports radio station to get my college football fix.

Secure Search, Not Provided and Hummingbird

Secure Search, Not Provided and Hummingbird

What a week for Google! First the buzz-killing, Post-Prism, Secure Search piece from Danny Sullivan seemed to catch a lot

5 Content Marketing Takeaways from SES 2013

5 Content Marketing Takeaways from SES 2013

My colleague, Faith Jones, and I attended SES San Francisco last week. Wedged between an early Tuesday morning flight in

Jay Bilas Tweets Shame NCAA

Jay Bilas Tweets Shame NCAA

Bilas Tweets Earlier this week, ESPN talking head Jay Bilas set the NCAA (for the uninitiated, that’s the organization that

Take Away from SyFy’s Sharknado Premiere

Take Away from SyFy’s Sharknado Premiere

Sharks, Bombs, Tornadoes and Content Strategy  Ok, so everybody seems to be having a lot of Tweet fun over Thursday

Is Quality Content an Endangered Species?

Is Quality Content an Endangered Species?

I can’t play the harmonica. I have a half-dozen “how to play the blues harp” handbooks in my desk drawer,

6 Quality Content Myths

6 Quality Content Myths

My EVG colleagues and I devote a lot of time and blog space to sharing our thoughts about the value

Google Quality Raters and Penguin 2.0

Google Quality Raters and Penguin 2.0

Google makes no secret about their agenda to eliminate SERP spam and deliver users the best, most relevant results to