Irja Howie

Give a Hoot About Social Media Management

Give a Hoot About Social Media Management

By now, most companies understand the benefits of integrating social media into their marketing strategy (if you haven’t, get with

Throw Tradition Out the Window

Throw Tradition Out the Window

Throw tradition out the window, this isn’t your father’s ROI. In the world of social media, we don’t calculate return

Multicultural Branding with Marco Blankenburgh

Multicultural Branding with Marco Blankenburgh

While facilitating at this year’s Middle East Leadership Academy in Muscat, Oman, EnVeritas Group’s CEO Brice Bay had a chance

A Moving Target: Content Marketing for Mobile Apps

A Moving Target: Content Marketing for Mobile Apps

A Mobile Target With over one billion smart phones circulating around the globe, reaching today’s consumer has become a moving