Irja Howie

Pinterest Place Pins Add Value for Travel and Tourism

Pinterest Place Pins Add Value for Travel and Tourism

Pinterest Introduces Place Pins   As I was devouring a bowl of cereal this morning, I overheard someone on the

Why Your Buyer Personas Aren’t Effective

Why Your Buyer Personas Aren’t Effective

You’ve heard all the hype about creating buyer personas, right? According to the Buyer Persona Institute, buyer personas are detailed

Native Advertising: Q&A with Derek Singleton

Native Advertising: Q&A with Derek Singleton

We recently caught up Derek Singleton, Marketing Analyst at Software Advice, to hear his thoughts about native advertising and why

You’re Explaining Content Marketing Wrong

You’re Explaining Content Marketing Wrong

I was thinking recently about the disconnect that exists between content marketers and a significant percentage of executive level decision

5 Tips for Managing a Successful Blog

5 Tips for Managing a Successful Blog

Having an active blog on your website is proven to be a highly effective lead generation strategy. According to a

A Sweet Content Marketing Partnership: Hershey & the NCAA

A Sweet Content Marketing Partnership: Hershey & the NCAA

During my recent visit to Content Marketing World in Cleveland, Ohio, I had the pleasure of listening to Martin Baker,

Piracy Websites & Copyright Violators Under Attack

Piracy Websites & Copyright Violators Under Attack

Close your eyes and take a moment to mentally run through the content on each of the pages on your

5 Tips for SlideShare Success

5 Tips for SlideShare Success

Ok, so at this point most of the social sphere is familiar with the “new” kid on the block.  SlideShare,

Facebook Joins Hashtag Mania

Facebook Joins Hashtag Mania

It seems that everywhere you look, whether it’s on television, a print ad in a magazine, or while browsing the