Elizabeth Muckensturm

4 New Social Media Websites or Apps you need to check out!

4 New Social Media Websites or Apps you need to check out!

Remember Myspace, Facebook or even Instagram in their early stages, before advertisers, or sponsored posts became popular? These four new

The Ice Bucket Challenge—A Viral Phenomenon

The Ice Bucket Challenge—A Viral Phenomenon

By now you’ve either heard of or participated in the Ice Bucket Challenge, created to raise awareness and money for the Amyotrophic

Airbnb: A Blueprint for (Re)launching a Brand

If your company is in the process of creating a new brand, contemplating a rebranding or just in need of

Should Snapchat Be Used for Businesses?

Should Snapchat Be Used for Businesses?

What is Snapchat? Snapchat is a mobile app, used for sending short videos or pictures that have a shelf-life of

The Growth of the Social Media Manager as a Career

What is a Social Media Manager? A social media manager is a person who manages an organization’s social media pages

Social Media Analytics Tools

Social Media Analytics Tools

The looming question from any marketing manager is, “Is social media worth it?” Or, “Can we measure social media’s ROI?”

What’s Trending on Facebook?

What’s Trending on Facebook?

Just this week, Facebook released a new homepage feature: “Trending.” The feature is slowly being rolled out across Facebook profiles,

Content Marketing Lessons From Beyoncé

Content Marketing Lessons From Beyoncé

Have you heard about Beyoncé’s new album yet? If so, try to recall how you heard about the music superstar’s

How Does Your Target Audience Talk?

How Does Your Target Audience Talk?

In ancient Greek times Aristotle wrote about rhetoric, or the art of persuasion. Much of his writing still holds true