Charlotte Price

Which Ad Extensions Should You Be Using on Your Google Ads?

Ad extensions in Google Ads allow your ad to take up more physical space on the screen while giving users

Recent Updates to Google Ads

Changes to Google Ads happen regularly, and small businesses as well as marketing personnel need to stay informed of any

Using Google’s Automated Bidding Strategies to Get More Conversions

Each business and industry may have different goals for their Google Ads account. For example, a business that is just

PPC for Senior Living Communities

Senior living communities are facing a difficult time as they try to keep residents safe, follow recommended protocols, and still

SEO Basics for Small Businesses – Webinar

On October 16th, our SEO Director Laura Lee held a webinar covering the basics of SEO for small businesses. If

Building the Most Efficient Google Ads Account at Any Budget

As cash flow and economic concerns fluctuate, so may your budget for advertising. Big or frequent changes to monthly budgets

Adapting to Changes in Search Trends

During this time of global uncertainty, many things have changed. “Non-essential” workers set up their home offices and got familiar

How EVG Team Members Are Helping Their Communities

As we face this global pandemic, it’s easy to give in to fear and be paralyzed by it. There are

Measuring the Success of Your Marketing Campaigns: Tracking and Conversions

It seems like a no-brainer for someone who works every day in the PPC space: you should be tracking conversions.