Caralee Culpepper

The Importance of Storytelling in Your Content Marketing Strategy

Have you ever wondered why so many of us are familiar with the fairytales of Mother Goose or the Brothers

Writing for Confusion: How to Avoid It and Improve Clarity in Your Writing

The other day, I was part of a conversation where a friend used the phrase “writing for confusion” to describe

Helpful Marketing Techniques to Capitalize on Back-to-School Sales

It’s that time again. All the students are heading back to school, and your inbox is flooded with back-to-school marketing

Destination Content: How to Write for Parents

Last month, I wrote about best practices of writing destination content. It led me to consider how much more I

Why People Bounce Off Your Site and What You Can Do to Change It

You’ve done the work. You’ve built your website. You’ve designed and created and optimized to the best of your ability

Destination Content: How to Write it Best

At the beginning of January, I decided that I’d like to be a runner. Running is something I’ve never been

How to Maximize Marketing Potential from Events

I was a communications major in college. I chose this field initially because I had high hopes of being a

Great Photography is Crucial in the Hospitality Sector

Imagine you’re planning your dream vacation. You have the city chosen, you know what attractions you want to visit, you

Go Team! Content Marketing Team Organization

Go Team! Content Marketing Team Organization

My mom swears that my lifelong motto has been “I’ll do it myself.” She says that even as a toddler,