9 Common Content Promotion Practices: Are They Tricks or Treats?
When you’re in the content marketing world, it’s important to study what works, and what doesn’t work. In the spirit
Shea Moisture: The Importance of Knowing Your Audience
In April of 2017, the hair product company Shea Moisture released the following ad: It seems like a normal commercial,
Evaluating Your Content Marketing Goals with the Season Changes
There are many reasons why you shouldn’t wait to update and evaluate your content marketing goals until a new year.
Six Communication Practices for a Stress-Free Content Migration
Your company’s decided that a content migration is happening, and it’s your job to lead the charge or to at
Should You Use Stock Images in Your Content Marketing Efforts?
Stock images are really popular when it comes to content marketing. Using stock images alleviates the problem companies have when
But Is It True? Fact-Checking Your Content Before Hitting “Publish”
With all the hullabaloo about “fake news,” it’s more important than ever for publishers of online content to ensure that