EVG Blogger

Gender-Inclusive and Neutral Language in Content

You might not think a lot about the pronouns you use when creating blog posts, but that’s a mistake. Using

Ok, Google – How is voice search affecting content marketing?

Voice search now comprises over 20% of all internet inquiries, as markets have become saturated with Voice Search Tools like

5 Things Your Mentor Didn’t Teach You About Marketing

Marketing is part art, part science and part skill. Put all three of these pieces of the puzzle together and

Recipe for a Great Content and Social Media Marketing Plan

Planning is an essential step for success when it comes to marketing. Too often, marketers shoot into the dark, casting

Company Culture: More Than Its Walls and Its Employees

This summer, I had my third intern experience at a third-year tech start-up in the departments of human resources and

5 Steps To Identify And Build Your Brand

Think of your favorite product. What makes you love it so much? It solves a problem, it fills a need.

Don’t Make It Too Salty: Balancing Writing Style and Professionalism in Content

When you’re working on content for your company’s blog, it’s important to appeal to readers. Thus, most company blogs go

Social Selling: Leveraging Your Social Network

The fundamental practice of cold calling is one of the most used sales techniques across the nation, but according to

Making Snapchat Work for Your Business

Is your business looking to reach a wider audience on social media? With so many of us glued to social