Content Marketing Case Study: American Express

OBJECTIVE

  • American Express needed a digital asset management partner that could update a database of over 22,000 venues to monetize the asset
  • Verify, curate and create original content for each venue

SOLUTION

  • EVG created a customized CONTENT LIFECYCLE MANAGEMENT™ system to manage flow of data to and from client.
  • Flexible data modules accommodate different venue types and manage the entire lifecycle of the legacy content to curation
  • EVG team then created custom content about each updated venue

RESULTS

  • EVG specializes in flexible staffing for large-scale content projects and created a dedicated team of specialists
  • Project was completed on time and within budget and was more cost effective than hiring and managing internal team
  • New content is now being monetized and deployed across multiple platforms including websites, tablet and mobile apps

Download the American Express Case Study

 

 

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