- American Express needed a digital asset management partner that could update a database of over 22,000 venues to monetize the asset
- Verify, curate and create original content for each venue
- EVG created a customized CONTENT LIFECYCLE MANAGEMENT™ system to manage flow of data to and from client.
- Flexible data modules accommodate different venue types and manage the entire lifecycle of the legacy content to curation
- EVG team then created custom content about each updated venue
- EVG specializes in flexible staffing for large-scale content projects and created a dedicated team of specialists
- Project was completed on time and within budget and was more cost effective than hiring and managing internal team
- New content is now being monetized and deployed across multiple platforms including websites, tablet and mobile apps