Several months ago at SES NYC, I had the opportunity to attend a session led by Jon Ball of Page One Power (@linkbuildingjon) that focused heavily on the how-tos of developing a successful link-building campaign.
Google Insights Gives Marketers Agile Creativity
You hear it bounced around at every content industry conference these days: In today’s user-centric digital world, it’s not so much about The Brand as it is about the PEOPLE who use the brand. And then we all sit around with self-satisfying exhalations because it’s such a refreshing revelation to an industry that not so long ago was heavily beholden to meta data length and tagging best practices (for search, a.k.a. robot, visibility) that it seemed to forget content and for whom that content was created.
While the most recent reports that SEO is dead are trendy and, as my colleague Kathleen Gossman notes in a recent post, a tad “hyperbolic,” the whole user-focused, community-driven, FTBOM-ness of “real content” sometimes (and often does) get pushed aside when content marketers are making their case before numbers-driven executives keen on high page views, low bounce rates, and stellar page rankings.