Fourth, the world has three dimensions, so realistic 3D images make it easier for clients to visualize event spaces. They can see themselves in the rooms. Clients can immediately compare different room sizes and layouts; select the right venues and furniture configurations; and plan logistics, people flow and break-out sections.
Fifth, unlike video tours, iPad apps and Flash-based web galleries, 3D plans don’t suffer from technical complications. They:
are lightweight and easy to download, view and email
offer an immediate way to compare and select venues
come in a wide variety of formats (JPG, PDF, PNG etc)
can be easily embedded on a website
can be used in marketing brochures, fact sheets and conference displays
can have additional interactive features such as pan and zoom functions and “more info” pop-ups
are easy to update when you refurbish the rooms
are much more cost-effective than the alternatives
EVG has been surprised and thrilled at how popular these 3D floor plans have been – and the hotels are thrilled at how much they can improve conversion rates.
By 2050, no doubt we’ll all be printing out little plastic models of venues on our 3D home printers, complete with animated 3D model guests sitting in conference halls and mingling in cocktail parties.
Until then, 3D images are the best way to make your meeting and events venues stand out from the crowd.